PRIMITIVE

Your business is ready to grow. Your tech is the bottleneck.

A senior team that embeds, learns how your business actually works, and turns technology into your edge.

01What we do

We turn tech into your edge.

You bring

A real business, a hard tech problem

01Embedinside your team
02Learnyour trade
03Buildwhat moves the needle
04Problem solvedhanded over, running

You get

Tech as your edge — running, handed over

Business impact, not slides
01Selected work

AI that earns its place in the business.

Not demos — real solutions in production that save time, cut costs, and win more work, across very different industries.

Top-down aerial view of suburban rooftops
Roof mapped · 138 m²27° · solar-readyRepair flagged38 roofs · 1,240 m² · 4 flagged

Quotes from the sky

The problem. Every quote meant a truck, a ladder, and half a day on a roof.

What we built. A pipeline that pulls satellite and aerial imagery, segments each roof, and estimates surface, pitch and condition — then drafts a costed quote before anyone leaves the office.

A site visit becomes a five-minute quote. The right jobs get prioritised, the bad ones skipped.

03How to work

AI that earns its place in the business.

Three ways in

Start hereAI DiagnosticHalf a day
Solutions & BuildPer project
The LoopRetainer
Scale & performanceAI adoptionSecurityData & infraLegacy modernizationCloud & velocityScale & performanceAI adoptionSecurityData & infraLegacy modernizationCloud & velocity
04Audits

You can’t see the risk until it takes you down.

Builders read the code and attack the system — no questionnaires. You get severity-ranked findings, proven with code. We don’t advise — we operate.

Architecture

Survives 10x

Security

Threat model + pen-test

Velocity

Why shipping slowed

Cost

Spend, right-sized

Investors & funds

Due diligence

Know what you're buying before the term sheet.

  • Pre-term-sheet technical due diligence — architecture, security, AI claims vs. reality
  • Red-flag scan: tech debt load, key-person risk, scalability ceilings
  • Portfolio health checks across the bets you already hold
  • Investment-grade memo with a risk matrix and a clear go/no-go

Founders & operators

Scaling audit

Find what breaks before your growth does.

  • Architecture pressure-tested at 10x load, with a phased migration plan
  • Threat model + pen-test before a breach costs you the contract
  • Why shipping slowed — delivery pipeline and team-topology fixes
  • Cloud spend attributed by team and feature, then right-sized

Start something

Let’s talk about where tech becomes your edge.

One conversation. We’ll tell you where the leverage is — and what we’d build first.